Join me in my latest Data Driven Chat as I sit down with Grant Burrow, an expert in digital strategy, eCommerce, and behavioural science. From personalisation at scale to rapid experimentation and customer-focused innovation, Grant shares how he leverages data-driven decisions to drive measurable outcomes for companies like Bupa and Commonwealth Bank. 🎯 Key insights: Behavioural science in action for business success How to personalise customer experiences at scale The power of rapid experimentation in digital product delivery Don’t miss this deep dive into the world of digital acquisition, optimisation, and retention with a leader who's transforming industries through evidence-based strategies! Watch the full interview now! 📺 Connect with Grant via LinkedIn: https://www.linkedin.com/in/grant-burrow/ #DigitalTransformation #BehaviouralScience #Personalisation #DataDriven #DigitalStrategy

The focus of today's episode is Deep Fakes and "where to find them"... for better or worse... 00:00 - Intro 00:42 - Algorithmology 02:39 - Deep Dive 12:48 - Breakthrough? 19:40 - Mixology

The focus of today's episode is Large Language Models and, particularly, ChatGPT along with its "derivatives". 00:00 - Intro 00:42 - Algorithmology 02:39 - Deep Dive 12:48 - Breakthrough? 19:40 - Mixology

In this episode, Prof. Ganna Pogrebna talks to Dr Juliette Tobias-Webb about #behaviouralscience, #AI, #emergingtechnologies, and #inclusion. Juliette is a Behavioural Scientist and one of 60 Australian women nominated as a 'Superstar in STEM'. Juliette uses behavioural science insights and methods to design a better world for people, organisations and communities. Juliette is passionate about working with companies and researchers to design and rigorously test solutions that encourage positive behavioural outcomes. She specialises in large scale behavioural change and in designing for individuals facing more complex cognitive situations (mental health, addiction, cognitive decline). She is also passionate about helping individuals be more productive, set and stick to goals, have better wellbeing and feel happier. Juliette has a PhD in Experimental Psychology from the University of Cambridge. She enjoyed stints as a lecturer and research officer at globally-renowned institutions including the University of British Columbia, the University of Sydney, Bond University, and Kaplan University. She has also published a number of journal articles in leading psychology and neuroscience journals. She currently teaches an evidenced-based MBA Leadership course that covers topics such as empowerment, motivation, resilience, wellbeing and equality through organisational design. Commercially, Juliette has worked for a range of leading government and corporate organisations to develop programs of work encouraging and measuring positive human behaviour change. She was a Senior Manager in Behavioural Science for Commonwealth Bank, the Behaviour Change Lead for Ogilvy Australia and a Research Fellow for the Behavioural Insights Team. To learn more about Juliette's work, check out https://www.behaviouralscience.com.au/

In this episode of Data Driven chat, Professor Ganna Pogrebna interviews Andres Karjus (Research Fellow, School of Humanities, Tallinn University) on digital humanities. Watch this interview to find out more about the current trends in sociolinguistics as well as language and culture dynamics; and learn how analysis of language and images can help us better understand ourselves, our history, and predict the future. Andres Karjus is a computational linguist who recently completed his PhD on the topic of lexical dynamics at the Centre for Language Evolution at the University of Edinburgh. He studies language and culture using a combination of text corpora, computational simulations and human experiments. All these approaches produce lots of information, usually too much to analyze qualitatively - this is where the careful application of machine learning and rigorous statistical modelling can help to make sense of (and make predictions based on) the data. Andres is currently engaged in a number of projects, involving artificial language experiments, looking into changes in language in social and traditional media, and investigating dynamics of visual art complexity. He also teaches occasional workshops and courses on data visualization and R. More information about Andres and his work can be found here: website: https://cudan.tlu.ee/team/andres/ github: andreskarjus.github.io twitter: @AndresKarjus Materials, referenced in this episode: Compression ensembles quantify aesthetic complexity and the evolution of visual art https://arxiv.org/abs/2205.10271

Welcome to the online course titled "Behavioural Data Science in Financial Services". In this part, Professor Ganna Pogrebna introduces the field of #behaviouraldatascience, describes its main strands and methods, and explains why this new interdisciplinary field is a game changer in #finance and #fintech. Professor Ganna Pogrebna would like to thank the Alan Turing Institute for support in creating this video. The book "Behavioural Data Science in Financial Services" will be published together with the last part of the course.

Thank you for making a donation to support Ukrainian civilians affected by the Russian-Ukrainian war. Original collection: https://www.justgiving.com/fundraising/ganna-pogrebna Due to the controversy with the Red Cross detailed here: https://www.change.org/p/demand-immediate-investigation-into-the-red-cross-activities-in-ukraine I cannot ask you to donate to the Red Cross. If you trust the Red Cross, fee free to use the original page for donations. If you do not trust the Red Cross, here is a list of other civilian charities to donate to (note, that Red Cross is also on the list, but feel free to ignore it and select any other charity): https://www.cbsnews.com/news/russia-ukraine-refugees-donations-charity/ If you would rather support Ukrainian army, you may consider: https://bank.gov.ua/en/news/all/natsionalniy-bank-vidkriv-spetsrahunok-dlya-zboru-koshtiv-na-potrebi-armiyi If you make a donation, please, leave a comment below the video, so that we could keep track of the impact of this fundraising campaign. Professor Ganna Pogrebna would like to thank the Alan Turing Institute for support in creating the course videos. The book for this unit will be released together with the last course part.

On May 7, 2021 Dr Federico Botta (Assistant Professor at the University of Exeter) led a discussion on Measuring Human Behaviour Using Online & Mobile Data at the #Turing #BehaviouralDataScience Seminar Series. Being able to better understand and measure what is happening in the world and in our #society is of great importance for a range of stakeholders, including policy makers. Traditionally, measuring our behaviour, both at the collective and individual level, has been challenging due to the lack of suitable data sources, or due to the costs of collecting large amounts of data documenting our behaviour. In this talk, Federico will discuss how the recent explosion in the availability of data on our behaviour offers unprecedented opportunities to gain insights into our society. Federico will present examples on how we can use data from social media #platforms, mobile #phones, the Internet, and even #crowdsourced #data, to better measure #humanbehaviour at a variety of scales, from crowds in football stadiums and visitors to museums, to human #mobility during the COVID-19 pandemic in the UK.

In this episode of Data Driven Chat, Ganna Pogrebna interviews Merve Hickok on #ai, #ethics, #bias and #responsibility. How can we avoid #aibias in #decisionmaking with regard to #humanresources? From AI-based recruiters to data-driven psychological matching of people to roles, AI penetrates much of the #HR decision making. How do we make sure that it is used in responsible and ethical way? Click to find out. Merve Hickok is the founder of Lighthouse Career Consulting and www.aiEthicist.org , which is a global repository for published AI Principles, Frameworks & Guidelines, National Strategies, Organizations, Pledges, Legislation, Case Studies – as well as research on AI impact on Justice System, Future of Work and Public Disinformation. Merve has 15+ years of senior level HR & Sales experience in Fortune 100 companies (Bank of America Merrill Lynch, Marriott Corporation), working on Diversity & Inclusion, College Recruitment, HR Technologies and Sales projects spanning more than 20 countries. She currently works at a Nevada-based social enterprise (High Sierra Industries) focused on learning systems for individuals with intellectual disabilities. She is in charge of HIPAA Privacy & Security, as well as the overall information security for the organization. Merve is also a member of the board of directors for Northern Nevada International Center (University of Nevada-Reno), Management Committee member for Sierra Club Toiyabe (Nevada) Chapter, and volunteers for a number of organizations working on community empowerment. Merve’s AI ethics advocacy work through lectures, speaking engagements and her website on AI & ethics and bias is focused on elevating the conversation, and increasing the public knowledge of the impact of AI and automated decision making systems in our lives and working for oversight, transparency or accountability. Find out more about Merve via: LinkedIn https://www.linkedin.com/in/mervehickok/ Twitter @HickokMerve Website https://www.aiethicist.org/mervehickok

In this episode of Data Driven Chat, Ganna Pogrebna interviews Dimitris Niavis (Senior UX Designer, Co-Founder of Seque) on the recent developments in #UXdesign. What is the difference between user interface and user experience? How can #behaviouralscience and behavioural #data be integrated into UX design? What are the common mistakes that are usually made by companies (and even sectors) in this domain? Is there a trade-off between #UX design and #privacy? How can we make sure that UX design is based on behavioural data which is collected in #responsible and ethical way? How to best integrate #AI into UX design? Click here to find out! Dimitris is a product and systems-design engineer by training and a human-centered, interdisciplinary designer by choice. He has worked for startups, small-to-medium businesses (SMBs), and multinational enterprises, designing business-to-business (B2B) and business-to-consumer (B2C) platforms and applications. He is also a Co-Founder of Seque, a productivity tool for iOS. He takes a systems approach to UX and product design and is strong proponent of human-centered, evidence-based innovation. He holds an integrated Master’s in product and systems-design engineering from University of the Aegean. Connect with Dimistris via: LinkedIn: https://www.linkedin.com/in/niavis/ Medium: https://medium.com/@dimitrisniavis Twitter: https://twitter.com/dimitrisniavis Seque: https://www.seque.app/ Book suggestion: https://www.amazon.com/Quantifying-User-Experience-Practical-Statistics/dp/0128023082/ref=sr_1_1?crid=ISPHH060H3JV&dchild=1&keywords=quantifying+the+user+experience&qid=1617644369&sprefix=quantifying+the+%2Caps%2C281&sr=8-1 Film suggestion: https://www.youtube.com/watch?v=xOsLIiBStEs&ab_channel=Pixar Character: https://www.youtube.com/watch?v=cd-go0oBF4Y&t=51s&ab_channel=SceneScreen

In this episode of Data Driven Chat, Ganna Pogrebna interviews Maria Axente (#ResponsibleAI and #AIforGood Lead, PwC United Kingdom) on responsible AI and AI for good. Should we trust AI? Can we build responsible AI systems? How can businesses adjust to the demands on dynamically changing data-driven environments? Click to find out more about these as well as many other topics. In her role as Responsible AI and AI for Good Lead at PwC, Maria Axente advises partners across industry, academia, governments, and more, on how to harness the power of AI in an #ethical and #responsible manner. She has played a crucial part in the development and set-up of PwC’s UK AI Center of Excellence, the firm’s AI strategy and most recently the development of PwC’s Responsible AI toolkit, firms #methodology for embedding #ethics in AI. Maria is a globally recognised AI ethics expert, a Advisory Board member of the UK Government All-Party Parliamentary Group on AI, member of BSI/ISO & IEEE AI standard groups, a Fellow of the RSA and an advocate for gender #diversity in AI, children and youth #rights in the age of AI.

In this episode of Data Driven Chat, Ganna Pogrebna Interviews Nigel Newton (AI Consultant and Strategist). How can business and society effectively use AI to increase economic, social outcomes as well as wellbeing? Click to find out! As an #emerging #technology specialist Nigel currently works in #AppliedAI. His strength is understanding customer needs, gathering requirements and developing solutions that recognize objectives through the application of emerging technologies. In Applied #AI, we usually take known #machinelearning methodology and processes to address real world opportunities. From #predictive #analytics to #conversationalAI with #chatbots and voice, to computer vision powering image recognition, object detection and augmented reality, Nigel's objective is to combine ability of organisations to develop solutions that create value with outcomes that in some way improve the quality of our lives. Over his 16 years in digital, Nigel has taken his passion for the latest digital technologies guiding brands and businesses through web, mobile, social, online advertising, augmented reality, virtual reality, video streaming and now AI. He brings his range of skills and AI experience to the Chair of the Advisory Board to the Screen Industries Research & Training (SIRT) Centre at Pinewood Toronto Studios and their current focus on Virtual Production workflows and Intelligent Digital Humans. He previously chaired both the AI and Emerging Technology Committee and the AR/VR Committee for the Interactive Advertising Bureau in Canada. Studying and practicing architecture and design gave Nigel a foundation in design thinking which he continues to apply in developing solutions. He developed his first digital products with indie labels in the music business. When Napster disrupted the business model and labels handed digital music over to Apple for iTunes, Nigel moved on to build Canada’s first social network for young women, a boomer web portal for Rogers and a virtual showroom for Nissan with Layar at Postmedia. Connect with Nigel via: LinkedIn https://www.linkedin.com/in/nigelnewton/ Also, check out these links: Filament AI case studies https://www.filament.ai/case_studies/ Nissan Virtual Showroom https://www.adweek.com/media/layar-s-interactive-print-helps-nissan-win-best-show-media-innovation-awards/ Consider Phlebas https://www.goodreads.com/book/show/8935689-consider-phlebas Drunkard’s Walk https://www.goodreads.com/book/show/2272880.The_Drunkard_s_Walk Bladerunner Director’s Cut https://www.amazon.ca/Blade-Runner-Directors-Cut-Widescreen/dp/0790729628 Looper https://www.imdb.com/title/tt1276104/ Machine Learning for Business Professionals (now titled “Managing Machine Learning Projects with Google Cloud”). https://learndigital.withgoogle.com/digitalskills/course/ml-business-professionals Tigger https://g.co/kgs/nrGzS2